In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths concerning modern-day B2B advertising and marketing. We review exactly how the buying journey is now completely fragmented as well as the way that community structure can assist marketing professionals retake… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts regarding contemporary B2B advertising and marketing. We discuss exactly how the buying trip is now totally fragmented as well as the way that neighborhood structure can help marketing experts take back control of th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also other truths about contemporary B2B advertising and marketing. We discuss how the buying trip is currently totally fragmented and the manner in which area building can help marketing professionals retake control of the e… Read More